Taking the plunge into entrepreneurship is simultaneously exhilarating and paralyzing. If you’re like most entrepreneurs you’ve been living and breathing your business idea for what feels like forever, growing its potential in your head with each passing moment. And despite the anticipation and excitement, when the time comes for action, you feel stuck. Where do you even begin? How do you go about building an empire, changing an industry, or creating a legendary business?

The key to success for most entrepreneurs is learning to toggle back and forth between thinking big and moving things forward, which often requires taking small manageable steps. Here are three ways to make some progress.

1. Get in the Right Frame of Mind
   Entrepreneurship is a marathon not a sprint. It’s easy to succumb to the feeling of urgency to do everything now. But burnout and entrepreneurial fatigue can mean sabotage for your business as well as your personal life. Prioritize longevity and keep one eye on the horizon. Think about what pace you need to set now to maintain your stamina and enthusiasm for years to come. 

   Establishing good habits and resisting bad ones go a long way to preventing burnout. I have several strategies for staying refreshed: setting and sticking to my work/life boundaries; making space for creative thinking time; and taking vacations. When I don’t practice these habits, I feel compromised and overwhelmed. When I do, I am optimistic, creative and energized.
   
   

2. Don’t Be Afraid to Experiment
   Think about the big questions that drive your business. What challenges are you trying to solve? What changes are you going to make to your industry? How will you know when you’ve succeeded? While these questions can help to keep the big picture in mind and your mission in focus, they don’t exactly inspire a neat step-by-process. And the truth is that there may be multiple, viable alternatives instead of one clear “right” answer. 

   Instead of pre-determining a hypothetical outcome, get clarity by experimenting with various strategies. Experimentation will help you get more information, test the market, and build momentum for the big master plan. It will also help you get products into the marketplace faster and help you resist the inclination to be a perfectionist. For example you can test retail concepts with a pop-up store, improve products with focus groups, and test services with pilot participants. Consider the biggest question facing your business and what experiments might yield the necessary data.

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