If you want to market your business, you need to learn how to tell stories. You can read a million articles about the importance of content marketing, branding, and engaging followers on social media, but all of those articles are saying one thing: Tell better stories.
The human brain is wired for stories. We learn better through stories, well-told stories activate the same parts of our brains that would be engaged if we were actually experiencing the events, and we naturally create an inner narrative when we go about our days. The marketer’s or business owner’s job is to tell a story so compelling that it naturally slots into the one potential customers are already imagining.
Here are three areas of business that benefit from storytelling:
Since early in 2013, marketers have been emphasizing the need for content marketing strategies. The onus has been placed on business owners to create consistent, valuable, and interesting content. Content includes everything from blog posts and social media updates to infographics and videos. The problem is that the Internet is a noisy place, and everyone is jumping on the content marketing platform. With all that competition, there’s no guarantee that anyone will read what you produce.
So, how do you make your content stand out? Tell a story. Decide what the story of your business is, the individual stories of your employees, and your own personal brand, and then work that into every single one of your content pieces. What marketers so easily forget is that potential customers are all just human beings looking to make a connection. They respond to authenticity.
Social media is becoming an increasingly important tool for businesses. Facebook, Yelp, Twitter and the bevy of other social media platforms have changed the way customers interact with brands. While you will have to dedicate considerable time and effort to getting followers, the real work comes when you have to engage them. No matter how much they like your brand or services, nobody wants to get sold to constantly.
Social media is where you continue to tell the story of your brand that goes beyond your services alone. You have to become as multi-faceted as the people you’re speaking to, and that involves creating interesting, informative or entertaining content that speaks to their different interests without straying too far from topics pertaining to your industry.
Product and Service Descriptions
As it’s likely that a large portion of your sales happen online, how you describe your product or services is just as important as the product itself. Potential customers can’t see or hold the product, so you have to convince them of its value using words alone.
This is where having a brand story proves useful. Instead of just listing your products or services in purely practical terms, you can create a connection. What are your potential customer’s stories? How does your product help validate what they already believe about themselves or believe they need? If you create a personal connection between your business and your customer, you build trust. And trust leads to purchases.
Do you need help creating your brand’s story or managing your social media accounts? 7573 Marketing can develop, implement, and manage a marketing strategy for your business.
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